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THE PHILOSOPHY
BUILT DIFFERENT.
ON PURPOSE.
I operate where culture becomes commerce. I've scaled one of the most significant brands in history, I'm empowering the next generation of cultural operators through Sneaker Law, and I'm not done.
$2.0B
REVENUE SCALED AT YEEZY
35+
UNIVERSITIES & COLLEGES LECTURED
3
INSTITUTIONS AS PROFESSOR
THE FRAMEWORK
HOW I WORK.
01
BUILD
Scaling culturally significant brands without killing what makes them special. I align legal, operational, and creative systems around a shared vision — and I've done it at the highest levels of the industry.
02
BRIDGE
Translating between worlds — boardroom and street, legal and creative, institutional and independent. I speak both languages fluently and move between them without losing signal in either direction.
03
DEMOCRATIZE
Putting real knowledge in the hands of people who create culture. Before AI, before it was a trend — I built platforms and curricula that made complex business and legal principles accessible to the next generation.
THE INTERSECTION
WHERE IT ALL
CONVERGES.
Most people spend their careers inside one circle. A lawyer. A creative. An operator. An educator. I've spent mine building at the center — where what I love, what I'm good at, what the world needs, and what I can be paid for all overlap.
That's not an accident. It's a philosophy. My "Ikigai."
PASSION
Sneaker culture · brand building · cultural storytelling
MISSION
Democratizing access · empowering the next generation
PROFESSION
Fractional operator · legal counsel · BD · education
VOCATION
Bridging law, culture, and commerce
WHERE CULTURE MEETS COMMERCE
BRANDS
I’VE WORKED WITH.
SELECTED EXPERIENCE
THE WORK
SPEAKS.
2017 — 2020
YEEZY
General Counsel and Head of Business Development. Built the legal, commercial, and operational infrastructure that allowed one of the most culturally significant brands in history to scale rapidly without losing its identity. Worked directly with Kanye West and the YEEZY executive team during the brand's apex. Administered one of the most influential sneaker partnerships in history: YEEZY x adidas.
$2.0B
Revenue at peak. Started at $100M.
2025 — PRESENT
OPERATIONAL TURNAROUND
Fractional COO engagement leading a full operational restructuring for an emerging global fashion brand. Banking transition, commercial real estate strategy, and end-to-end organizational repositioning in advance of a major market relocation.
2024 — PRESENT
PERFORMANCE PARTNERSHIP
Fractional General Counsel and Head of Partnerships for one of the most innovative performance science brands in the world. Structured and negotiated landmark partnerships with the NBA, adidas, Nike, Puma and more.
2025 — PRESENT
NIKE COLLABORATION
Structured and managed a high-profile brand collaboration with Nike on behalf of an emerging creative brand — building the commercial and legal framework for one of the most anticipated partnership deals in the sneaker space.
2002 — PRESENT
TRUSTED ADVISOR
Over two decades of legal and strategic counsel to culturally significant brands, creative entrepreneurs, and global partnerships. From structuring nine-figure deals to protecting the intellectual property that defines a generation — always in the room, at the table, and on the field. Not just legal representation. A partner who understands the culture, speaks the language, and protects what's been built while helping build what's next.
2021 — PRESENT
JAYARAM LAW
Director of Client Relations and senior counsel to fashion, streetwear, entertainment, and creative industry clients. Structuring deals, protecting IP, and building the legal infrastructure that lets culturally significant businesses scale.
SOLE MATES
LECTURING & EDUCATION
35+ INSTITUTIONS.
ONE MISSION.
HARVARD LAW SCHOOL
UNIVERSITY OF MIAMI SCHOOL OF LAW
YALE LAW SCHOOL
GEORGETOWN LAW
HOWARD UNIVERSITY
FORDHAM UNIVERSITY
RUTGERS LAW SCHOOL
USC
MOREHOUSE COLLEGE
MCGILL UNIVERSITY
PARSONS THE NEW SCHOOL
FIT / SUNY
SYRACUSE UNIVERSITY
GEORGIA STATE UNIVERSITY
PEPPERDINE SCHOOL OF LAW
UNC SCHOOL OF LAW
UT AUSTIN SCHOOL OF LAW
CARDOZO SCHOOL OF LAW
AMERICAN UNIVERSITY
LEWIS & CLARK LAW
UNIVERSITY OF GEORGIA
UNIVERSITY OF OREGON
SEATTLE UNIVERSITY
NEW YORK LAW SCHOOL
UNH FRANKLIN PIERCE LAW
AVE MARIA SCHOOL OF LAW
UNIV. OF OKLAHOMA LAW
+ MORE
SPEAKING ENGAGEMENTS
IDEAS WORTH
HEARING.
Kenneth speaks at the intersection of culture, commerce, and access — translating complex business and legal realities for creative audiences and inspiring the next generation of lawyers and cultural entrepreneurs.
01
FROM CULTURE TO COMMERCE
How culturally significant brands are built, scaled, and protected — and what the industry doesn't want you to know.
02
DESIGN, IP & THE CREATIVE ECONOMY
Trademark, trade dress, collaboration agreements, and how to protect what you build.
03
THE OPERATOR MINDSET
What it takes to scale a brand without losing its soul. Operations, infrastructure, and the decisions that compound.
04
DEMOCRATIZING ACCESS
Why the people creating culture deserve the same tools and knowledge as the institutions profiting from it.
PAST SPEAKING ENGAGEMENTS
Co-founded in 2017 — before AI, before it was a trend — Sneaker Law is the first educational platform dedicated to teaching the business and legal principles of sneaker and streetwear culture. Taught at Harvard Law, University of Miami, Parsons, and many other top academic institutions.
2017
Founded
35+
UNIVERSITIES REACHED
3
Professorships